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Ultimate Guide to Christmas Markets in Innsbruck

When you imagine an Austrian Christmas market, you’re probably picturing snow-dusted wooden stalls, fairy lights twinkling in the cold air, and a mug of mulled punch warming your hands. That’s exactly what I expected in Innsbruck this December.

And while the town itself wasn’t covered in snow during my visit, the snowy mountain peaks in the background still gave it that magical winter postcard feel. It looked straight out of one of those classic Christmas photos, only this time, it was real.

What stood out to me most was how different each market felt. Unlike Vienna, where many stalls start to feel the same, here every square offered something new, from handcrafted gifts to fairytale streets and even the best non-alcoholic punch I’ve had.

If you’re planning a winter trip to Austria and want a mix of festive charm, mountain views, and a more local feel, Innsbruck is a fantastic choice. In this guide, I’ll walk you through all the Christmas markets and what makes each one special.

1. Old Town Market: The Most Picturesque Setting

Christmas market in front of Innsbruck’s famous Golden Roof, with a large lit Christmas tree and colorful historic buildings surrounding the scene at sunset.

Opening times: 15 Nov to 23 Dec, daily 11 am – 9  pm

If you’ve seen photos of Innsbruck’s Christmas markets, chances are they were taken here. Set in front of the iconic Golden Roof with the massive Christmas tree and the mountain backdrop, it delivers all the winter magic you could want.

The historic buildings on the square only add to the festive atmosphere. It’s the kind of place where you want to linger, especially once the lights come on in the evening.

There’s a good mix of stalls here: traditional wooden toys, Tyrolean decorations, handmade ceramics, and lots of festive treats and drinks.

There’s also a small elevated platform that gives you a great view of the Golden Roof and the Christmas tree, it’s the perfect photo spot if you can manage to get a spot.

2. Maria-Theresien-Straße Market: Best for Christmas Lights

Opening times: 25 Nov to 6 Jan, daily 11 am – 9 pm (Stalls close at 3 pm on 24 Dec and at 7 pm on 31 Dec)

This market runs along Innsbruck’s central pedestrian zone, framed by elegant historic buildings on both sides. With the market stalls in the middle and festive light installations, it turns the entire street into a glowing winter promenade.

It’s especially beautiful after dark, when the Christmas lights really shine, for example you’ll see larger-than-life ornaments like the giant walk-in bauble where you can sit inside and take photos.

Among the mix of craft, jewellery, and food stalls, you’ll also find a little shop from Käthe Wohlfahrt, the well-known German brand famous for traditional Christmas decorations. It’s the perfect stop if you’re looking for something special to take home.

At the end of the market area, right by Kaufhaus Tyrol, don’t miss the striking facade decoration, a giant illuminated shooting star stretching across the front of the mall.

3. Marktplatz Market: Best for Christmas Shopping

Opening times: 15 Nov to 23 Dec, daily 11 am – 9 pm

Located right by the river, the Marktplatz market is one of the largest, and busiest, in Innsbruck. It felt like the most crowded of them all during my visit, but it’s also the best spot if you’re looking for Christmas gifts and decorations.

You’ll find plenty of variety here, from fun novelty stalls (including one all about the Grinch) to really cute and creative ornaments, like Christmas baubles shaped like gondolas with skis attached.

In the middle of the market stands the Swarovski Christmas tree, changing colours every few minutes, it’s a real eye-catcher. (Tip: If you love Swarovski, check out my guide to the Swarovski Crystal Worlds in Wattens for a great winter day trip.)

There’s also some in my opinion tacky stalls, like a 3D wagon ride here, where you sit in a sleigh and wear glasses. It seemed popular, especially with families, but it’s not really my style, I prefer a more traditional market vibe.

4. Hungerburg Market: Small but Scenic

Opening times: 21 Nov to 6 Jan, most days at least 1 pm – 6 pm, check specific opening times here

This tiny market is just outside the Hungerburg funicular station and is worth a stop if you’re heading up for the view. With just a few stalls, mostly drinks and snacks, plus some handmade goods, it’s not a destination in itself, but the views are beautiful.

I had my favourite non-alcoholic punch of the season here, made with Zirbensirup (stone pine syrup), definitely worth trying. I liked it so much I bought a bottle to take home.

There was also some live trumpet music, which made the small setting feel festive.

Keep in mind the funicular ride is quite expensive, so it’s best to combine the market with a trip up the mountain.

5. Wiltener Platzl Market: Local Neighbourhood Charm

Crowds gather at night in front of a row of Christmas market stalls with white rooftops and string lights, set against yellow and white townhouses in Innsbruck’s Altstadt.

Opening times: 21 Nov to 21 Dec, daily 4 pm – 8 pm

A bit outside the city centre, the Wiltener Platzl market has a quieter, more local feel. It’s where many Innsbruck locals go for a casual evening drink, and while the setup is much smaller than the main markets, it has its own charm.

You’ll find a handful of stalls selling drinks, plus a few offering things like handmade candles, jewellery, and even high-end kitchen knives.

It’s not one I’d recommend going out of your way for, especially if you’re short on time, but if you’re nearby or curious about a more neighbourhood-style market, it’s worth a look.

Btw, this was the only place I spotted a clearly vegan food option: a stall selling potato wedges (which are vegan by default, but still a nice find).

6. Bergisel Kaiserweihnacht: Calm & Great Views

Opening times: 14 Nov to 21 Dec, Fri 2 pm – 8 pm, Sat & Sun 11 am – 8 pm

Perched near the Tirol Panorama Museum and the Bergisel ski jump, this market is a little further from the centre, but it rewards you with a peaceful setting and a great view of the mountains.

When I visited on a Saturday morning it was really quiet, there were just a handful of stalls selling quality items and more selling drinks and food.

While it’s not a must-see if you’re short on time, it’s a lovely stop if you’re already heading to the museum or the ski jump, both of which are well worth visiting in winter.

You can get here by bus 589 from the train station or walk for about 30 min from the city center.

7. Hans-Brenner-Platz Market: Drinks-Only

Opening times: 21 Nov to 23 Dec, daily 4 pm – 9 pm

Tucked into a small square just off the main streets, the market at Hans-Brenner-Platz is one of the quietest in Innsbruck, especially during the day. There are only a handful of stalls here, and they’re all focused on drinks.

There’s also a small stage for live music in the evenings, which likely draws more of a crowd after dark. It’s not a market to seek out for shopping or food, but it’s perfect for a low-key break with a hot drink in hand.

8. Augustiner Weihnachtsgarten: Drinks-Only

Opening times: 14 Nov to 23 Dec, daily 11 am – 10 pm

Located just next to the Hofkirche, the Augustiner Weihnachtsgarten is the festive outdoor area of the well-known Stiftskeller restaurant.

It’s a drinks-only spot with fairy lights, a fire pit, and a relaxed courtyard atmosphere, it’s a great place to warm up with a punch or mulled wine.

While several restaurants in Innsbruck set up outdoor stalls during the Christmas season, this is probably the most famous one.

Hall in Tirol: Day Trip to Small-Town Charm

Opening times: 21 Nov to 24 Dec, Mon to Fri 3 pm – 8 pm, Sat 11 am – 8 pm, Sun 1 pm – 8 pm

Located just a short train ride from Innsbruck, the Christmas market in Hall in Tirol is a lovely add-on if you’re planning a day trip to Swarovski Crystal Worlds. The market is set in the town’s picturesque main square and has a cosy, small-town atmosphere.

There are fewer stalls than in Innsbruck, but you’ll still find some unique items, like wooden lamps and handcrafted decorations.

It’s quieter, more relaxed, and the historic old town makes a great backdrop for a winter stroll, especially if you want to escape the city crowds for a bit.

Tips for Visiting Innsbruck’s Christmas Markets

  • Bring both cash and card. Some stalls only take cash, others only cards, and you won’t always know in advance. Best to have both on hand to avoid missing out.
  • Wear warm clothes. Even if there’s no snow in town, it gets cold quickly once the sun sets, especially if you’re strolling slowly through the markets or heading up the mountain.
  • Don’t expect clearly labelled vegan options. Unlike Vienna, where many stalls highlight vegan items, Innsbruck’s markets generally don’t label anything. Stick to naturally vegan classics like roasted chestnuts, deep-fried potatoes, or plan ahead and visit one of the local vegan restaurants instead.
  • Check opening dates carefully. Not all markets run until Christmas Eve, some end on the 23rd, and others have limited hours on the 24th or close on certain days, like the Bergisel Market on weekdays.

Map of the Christmas Markets

Where to Stay in Innsbruck in Winter

Budget-Friendly: Montagu Hostel
If you’re travelling on a budget, Montagu Hostel is a solid option. It’s within easy walking distance to the city centre and has a laid-back vibe. It’s where I stayed because I went to Innsbruck on my own and couldn’t afford another option.

Mid-Range: Altstadthotel Weisses Kreuz
Right in the heart of the Old Town, Altstadthotel Weisses Kreuz combines a historic exterior with a modern interior. The only downside some guests mention is that the reception area is set within a lively bar, which can get a bit noisy.

Luxury: Hotel Innsbruck
If you’re looking to treat yourself, Hotel Innsbruck is a great choice. It’s located next to the Inn river, near the Old Town, with elegant rooms and a spa area, perfect for warming up after a long day at the markets. Bonus: vegan options in their restaurant.

🧖‍♀️ Treat yourself to a hotel with spa area for your trip

The iconic row of colorful houses along the Inn River in Innsbruck, framed by the flowing water and the snow-dusted Nordkette mountains in the distance during golden hour.
Innsbruck is so beautiful in winter

Final Thoughts: Things to Do in Innsbruck in December

Innsbruck’s Christmas markets offer just the right mix of festive charm and scenic mountain views. You can shop for unique gifts, soak up the Christmas lights, or just enjoy a mug of punch with a snowy backdrop.

And while the markets are definitely the main draw, there’s plenty more to do in Innsbruck in winter.

From walking through the magical LUMAGICA light park, to watching ski jumpers soar off the Bergisel, or taking a snowy day trip to Swarovski Crystal Worlds, Innsbruck has more to offer than just market stalls.

Don’t miss my full guide to things to do in Innsbruck in December for more ideas to round out your trip.

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Festive street scene in Innsbruck with glowing golden light-wrapped trees, the St. Anne’s Column in the foreground, and snowy mountains in the background. Text overlay reads “INNSBRUCK Christmas Markets” with the website AustrianVeganderlust.com at the top.
Best Christmas Markets in Innsbruck You Have to See